CREATIVE EDGE MARKETING
Green Bay Social Media Advertising That Turns Scrollers Into Customers
Video-led social media advertising for Green Bay businesses, with audience-specific ad variety, an 8-12 week launch and no long-term agency retainer.
In a randomized experiment from the National Bureau of Economic Research which covered more than 210,000 Facebook and Instagram advertisers:
- Those with above-median ad experience earned over $3 in revenue per ad dollar
- Those with below-median ad experience earned about $1.50 in revenue per ad dollar
If you have paid for ads before and could not tell whether they were working (or suspected they were underperforming), the ad experience is often the missing piece.
We’re here to close that gap and help you bring in missing revenue dollars. Creative Edge is a Green Bay video studio and social media advertising agency, founded in 2009, that launches Facebook and Instagram campaigns in 8 to 12 weeks. Each launch includes market research, professional video production, audience-specific ad variety and 30 days of monitoring after the ads go live.
The same NBER paper found that returns climbed over time only for advertisers who kept updating their campaigns. That is why our Growth Launcher includes a month of monitoring and adjustments, then trains your team to keep making them.
Our clients range from local wellness clinics to the Green Bay Blizzard. Fox Valley businesses choose us because we combine the creative firepower of a full-service video studio with the strategic discipline of a digital marketing agency. A free strategy call covers your offer, your likely audiences and a realistic first-90-day ad budget.
6 Reasons Why Local Brands Choose Creative Edge for Social Media Advertising
Green Bay has agencies that run ads, and studios that shoot video. Creative Edge does both inside one program: here’s all that we include.
- 16+ Years Combining Video Production With Social Ad Strategy
Creative Edge has produced commercial and corporate video for Wisconsin brands since 2009, including Festival Foods and Ho-Chunk Gaming Wisconsin. Every Growth Launcher ad is scripted, shot and edited by that same team, in our studio or on location, with professional cameras, lighting and audio.
- A Local Team That Knows the Green Bay & Fox Valley Market
Our team lives and works in Green Bay, so we understand the audience, the competition, and the local culture that shapes buying decisions here. We have run Meta campaigns for Green Bay clients, including M2 Technology and Body Bella Transformations. Our studio is at 2642 Packerland Drive #1, so we can shoot at your location, or you can shoot at ours.
- A Defined Launch Program, In as Little as 3 Months, Built Around Strategy and Creative
Instead of locking you into an open-ended retainer, our launch program gets a complete campaign built, tested, and live in as little as three months. You get a clear timeline, a defined scope, and a campaign built around your actual goals. Traditional agencies take 20 to 30 weeks, by our estimate.
- 1 Team Instead of 3 Vendors
A launch usually needs a strategy agency, a video production company and a media buyer. Creative Edge’s estimates of typical ranges are $60,000-$120,000, $20,000-$50,000, and $6,000-$60,000. Growth Launcher combines all three under one team and one competitive program fee.
- Cost Per Lead You Can Check
One Growth Launcher client’s cost per lead fell 57%, from $86.93 with a previous agency to $37.41, against an industry standard of about $60 for that business. You work in your own ad account, and we train your team to read cost per lead, click-through rate and spend.
- 300+ Businesses and Counting
We have produced content and built campaigns for more than 300 businesses, including Marshfield Clinic Health System and InitiativeOne. That volume of experience means we have likely already solved a version of the challenge your business is facing.
Video vs Image or Text Ads: How Meta Video Marketing Is Gaining Traction
On Meta platforms like Instagram or Facebook, a view often costs less than a click, and video ads take full advantage of that pricing structure.
Video conveys more information before someone ever has to click through to a website, so visitors arrive at a landing page already informed and further along in their decision, which raises the odds they convert once they get there.
The numbers back this up directly. Video ads can generate 20% more clicks than image ads, hold attention five times longer, and produce 86% more conversions than a static image with a logo, guaranteeing significantly higher ROI on your marketing budget.
But just putting up ads on Facebook isn’t the end of the process. You need to make sure you’re covering enough ground and giving your ads enough time to reach your audience. Here’s our rundown of what separates a persuasive ad strategy from one that’s just taking up page space:
|
More Effective |
Less Effective |
|
A large variety of creative ads |
A single ad running on its own |
|
Hyperspecific messaging aimed at a defined audience |
Messaging that stays too general to resonate |
|
Giving a campaign enough time to gather data and optimize |
Pulling ads before they’ve had time to perform |
|
Refreshing creative regularly to stay ahead of fatigue |
Running the same ads too long without refreshing with new videos |
|
Dynamic, scroll-stopping video content |
Static, basic ads that blend into the feed |
|
Directing clicks to a targeted landing page |
Linking every ad back to the homepage |
7 Ways Social Advertising Builds Your Green Bay Business & Following
Just because your business aspirations don’t stop at a high follower count doesn’t mean that social media advertising has nothing to offer you. With a properly structured social media strategy, here’s the full selection of business benefits you can look for:
- Reach the Right Audience in Green Bay, Appleton, and Beyond
Platform targeting lets us put your ad in front of people by location, age, interest, and online behavior instead of hoping the right person happens to see it. That precision means your budget reaches likely buyers in Green Bay, Appleton, and the surrounding Fox Valley instead of a generic, unfiltered audience.
- Turn Followers Into Paying Customers With Targeted Campaigns
A following only matters if it eventually turns into sales, so every campaign we build includes a clear path from ad to action. We design creative and offers that move people from scrolling to clicking to buying.
- Stay Ahead of Local Competitors With Strategic Ad Placement
Many local competitors are still relying on organic posting alone or running ads without a real strategy behind them. A well-targeted paid campaign puts your brand in front of customers before they ever search for your competitor by name.
- Optimizing Your Ad Spend to Get in Front of Likely Buyers
We continually adjust targeting and budget allocation based on what the data shows about who is actually engaging and converting. That ongoing optimization means your ad spend works harder over time instead of staying flat.
- Scale Against a Known Cost Per Lead
Some clients start their campaign at around $500 per month and scale up once they see what results look like. Because performance is measurable from day one, increasing budget becomes a confident decision instead of a guess.
- Must Faster/More Instantaneous Feedback Loop
Unlike traditional advertising, social media campaigns show performance data within days instead of weeks or months. That speed makes it far easier to determine what messaging, audience, or creative is actually driving results.
- Can Be Niched Down to Very Particular ICPs
We regularly build out multiple ad variations targeting different buyer types instead of running one generic ad to everyone. That variety increases relevancy and intent, so the people seeing your ad are likely to need what you offer.
How Does Digital Compare to TV, Radio, & Cold Outreach?
Each channel suits a different job. This table compares them on targeting, cost and measurement, with sources where figures are published.
TL;DR Decision Guide
- Audience
If your buyers are a defined group (owners of 10 to 50 person firms, or patients within 15 miles of a clinic), social and cold outreach both reach them, and video warms them first. If your buyer is “everyone in the region,” TV delivers reach that social media can’t match. WFRV itself pitches TV and online together, and that pairing is common.
- Budget
Social ads can start with a small monthly ad spend ($500-$1,000). TV and radio typically need a larger commitment to buy enough reach and repetition, so get quotes from WFRV and local stations before comparing.
- Timeline
Growth Launcher puts ads live 8 to 12 weeks after kickoff. TV and radio buy time on a calendar, so a sale or event next week may suit them better than an 8 to 12 week program.
- Attribution
If you need to know which ad produced which lead, social tracks it by default. TV and radio add attribution only with tools such as call tracking or promo codes.
|
Advertising Channel |
Audience Targeting |
Typical Cost |
Measurable ROI |
Best For |
|
Social Media Advertising |
Precise targeting by location, age, interest, and online behavior |
Flexible at any budget; national ad spend is projected to reach $255 billion in 2026 |
Businesses report an average of $5.20 back for every $1 spent, Nielsen 2025, tracked in real time |
Businesses that want measurable growth and the ability to adjust campaigns as they run |
|
Television |
Broad, geography-based reach with little ability to target individual viewers |
High production and airtime costs (usually at least $5,000 per month in GB-market, and more for larger markets), often requiring an ongoing budget in the thousands |
Northeast Wisconsin’s WFRV alone reaches over 445,000 households across 20-plus counties, but tying a single sale to a single airing is difficult |
Building broad brand recognition across an entire region |
|
Radio |
Reaches listeners by station format and time of day, not by individual interest |
Runs $200 to $5,000 per week depending on location, ad length, and audience size |
Solid for local awareness, and can reach a more unique audience, though attribution to a specific sale is hard to pin down |
Reinforcing a brand message with commuters and habitual local listeners |
|
Cold Outreach |
Targeted by list, but results depend entirely on list quality |
Low direct spend, but demands significant staff time per contact |
Cold calls convert around 4.8 percent of the time, and cold emails see response rates near 5.1 percent |
Direct, one-to-one outreach to a small, well-defined list of prospects |
|
|
Targeted by your own owned list, though reaching new prospects requires building that list first |
The cheapest channel on this list, with minimal cost per send |
Conversions are increasingly hard to come by as inboxes get more crowded and competitive |
Businesses that already have an engaged list and want a low-cost way to stay in front of it |
|
Postal |
Works best with an opt-in list rather than a random, general audience |
Requires a minimum spend to make a campaign worthwhile, and runs more expensive than most digital channels |
High open rates, though cost per lead is harder to justify without a well-targeted list |
Businesses with a quality opt-in list who want a channel that consistently gets opened |
Client Wins From Around Wisconsin: See What’s Possible for Your Business
“It’s how we communicate with the people who might be interested in what we do and who need us. Otherwise, there’s no way for me to meet enough people who would be able to come in. It’s the no-brainer about how I advertise.”
That was Dr. Brookh Lyons, Founder, Body Bella Transformations, speaking on the importance of getting her digital marketing in order. She partnered with Creative Edge to reach new wellness clients through authentic video content and targeted Facebook and Instagram campaigns. The partnership produced a 3x to 4x increase in return on ad spend, along with higher quality leads and more time back in her schedule to focus on clients instead of marketing.
She’s far from the only client that’s seen these results, here’s what other clients have said about working with Creative Edge:
From Strategy to Scroll-Stopping Ads: Our Social Media Advertising Service Lineup
Having the greatest service in the world won’t do much if your own means of getting the word out is word of mouth and some generic ads. A modern marketing strategy relies on creativity, experience, and the right technical equipment in order to really pull in results. Here is the full lineup of services Creative Edge brings to every Green Bay campaign.
- Social Media Strategy & Campaign Planning
Before a single ad goes live, we map out your target audience, goals, platforms, and offer so the whole campaign is built on a clear strategic foundation. That planning stage prevents wasted ad spend on guesswork or ads without a defined purpose.
- Paid Social Advertising on Facebook & Instagram
We build, launch, and manage paid ad campaigns across Facebook and Instagram, the two platforms where most Green Bay audiences spend their time. Our team handles everything from audience setup to creative rotation and ongoing bid management.
- Organic Social Media Management
Beyond paid ads, we help manage your organic social media presence so your profiles stay active and consistent between campaigns. Regular organic content supports your paid efforts and keeps your brand visible to existing followers.
- Content Creation & Video Production
Our in-house production team shoots and edits the video and photo content your campaign needs, built around the hooks and messages your strategy calls for. That content becomes a long-term brand asset your business owns, not a one-time expense.
- Email Automations
When someone fills out a lead form from your ad, our system automatically sends a follow-up email to keep that prospect engaged. This is not a standalone email marketing service, it is a built-in response system tied directly to your campaign.
- Audience Targeting & Research
We research your ideal customer profile, local competitors, and buying behavior before building out audience segments for your campaign. That research ensures your ads reach people likely to need your product or service.
- Brand Development & Creative Design
For businesses that need a sharper visual identity, we develop branding and creative design elements that carry through your ads, landing pages, and content. A consistent brand look builds recognition and trust as your campaign scales.
- Campaign Landing Page Builds
We build dedicated landing pages designed around a single offer and conversion goal, separate from your main website. A focused landing page typically converts better than sending ad traffic to a general homepage.
- Custom CRM Build
We set up a custom CRM using GoHighLevel to manage lead tracking, campaign automation, and communication in one connected system. This backend setup keeps every lead organized and makes it easy to measure what your campaign is actually producing.
Want to Increase Sales + Leads in the Next 12 Months? We Can Help.
With the right roadmap and an experienced creative eye, your social media advertising goals can be realized into an engine for new leads. We’ve run marketing campaigns for numerous clients that drive growth and visibility perpetually after our videos go live, not just for a few weeks after you put in your deposit.
If you’re ready to make your mark on the digital marketing sphere and see what a dedicated campaign can do for your pipeline, we’re ready to get your brand in motion. Reach out now to schedule a free strategy call with our team.
How We Build a Campaign That Fits Your Green Bay Business
No two businesses are alike, so we know to start each strategy by assessing your organization’s needs and services. Then, once the foundation is set, we’ll craft a strategy that’s tailored to your specific goals:
- Discovery Call to Understand Your Goals
We start every relationship with a conversation about your business, your goals, and what success looks like for your campaign. This call also covers budget expectations and timeline so there are no surprises later.
- Audience & Competitor Research
Our team researches your target customer and your local competitors to understand where the real opportunities are. This research shapes the messaging, platforms, and offer we recommend for your campaign.
- Custom Strategy Development
Unlike generating an ad with AI alone, our team actively partners with you to define and revise campaign concepts before anything goes into production. That collaborative process is what makes a Creative Edge strategy fit your business instead of a generic template.
- Content & Creative Production
Once the strategy is approved, our production team scripts, films, and edits the video and creative assets your campaign needs. Everything is built specifically for the platforms and audience segments defined in your strategy.
- Campaign Launch Across Chosen Platforms
We build out the campaign structure, audiences, and ad formats directly inside your ad accounts and launch once everything is tested and approved. Launch day includes a final check to confirm tracking and targeting are set up correctly.
- Performance Check-Ins Throughout Your Ramp-Up
During the early weeks of your campaign, we check in regularly to review early performance and make adjustments as real data comes in. These check-ins catch issues early instead of waiting for a full monthly cycle to pass.
Where We Work: Serving the Greater Green Bay, Wisconsin Area
Since 2009, Creative Edge has served Green Bay and Fox Valley businesses and organizations with our social media advertising, video production, and digital marketing expertise. We bring elite business insight and hands-on skill to every neighborhood, suburb, and town where your customers are searching day to day.
Businesses based in downtown Green Bay or in one of the surrounding communities listed below all get campaigns built around the local audience they need to reach.
Service Area Coverage:
- Green Bay (54301, 54302, 54303, 54304, 54311, 54313)
- De Pere (54115)
- Ashwaubenon (54304, 54313)
- Howard (54313)
- Allouez (54301)
- Bellevue (54311)
- Suamico (54173)
- Ledgeview (54115)
- Lawrence (54115)
- Scott (54115)
- Hobart (54155)
- Pulaski (54162)
- Denmark (54208)
- Wrightstown (54180)
Main Office Address:
2642 Packerland Dr.
Green Bay, WI
54313
Why We’re Proud to Call Green Bay Home
Originally, Creative Edge was a self-started video production studio, but over time we’ve grown into a full-service digital marketing and social media advertising agency. We’re proud to have grown in a place like Green Bay, built on its blue collar roots into the cultural core and football hometown of Wisconsin.
Green Bay is home to Lambeau Field, one of the most recognized stadiums in American sports, and the Titletown District that has grown up around it with restaurants, public space, and year-round events. Beyond football, the city offers a walkable downtown along the Fox River, a growing restaurant and brewery scene, and a tight-knit business community that supports local companies.
We’re proud to continue to grow here in Green Bay and give back to the hard work and loyalty we get from our community and bring those same values to every client campaign.
10 Frequently Asked Questions About Working With a Social Marketing Agency
These are the questions prospects ask most on strategy calls, with the answers we give them.
- How Much Does Social Media Advertising Cost?
Cost depends on your goals, platform mix, and how much ad spend you want behind the campaign, but most clients start with a defined launch program rather than an open-ended retainer. We walk through specific numbers during your free strategy call based on your business and objectives.
- How Long Until I See Results?
Early performance data, like impressions and clicks, typically shows up within the first one to two weeks of launch. Meaningful business results, like consistent leads or sales, usually take a full launch cycle of a few months to fully develop.
- Do I Need to Already Have a Website?
A website helps, but it is not required since we can build a dedicated campaign landing page as part of your service package. That landing page is often more effective for conversions than sending ad traffic to a general website anyway.
- Which Social Media Platforms Are Right for My Business?
Facebook and Instagram are the primary platforms we recommend for most Green Bay businesses for ad-based market strategies due to their high traffic and popularity. Our audience research during the strategy phase confirms which platform mix makes sense for your specific customer base.
- Do You Require Long-Term Contracts?
No, our model is built around a defined launch program rather than a long-term retainer commitment. Once your campaign is live and your team is trained, continuing with us is optional, not required.
- Will I Own My Social Media Accounts and Content?
Yes. We build the campaign inside your own ad account, and the video assets and creative belong to your business.
- What Ad Spend Budget Should I Start With?
Some clients start as low as $500 per month in ad spend and scale up once they see real performance data. We help you set a realistic starting budget during your strategy call based on your goals and industry.
- Do You Work With Businesses Outside Green Bay?
Yes, while our core service area covers Green Bay and the surrounding Fox Valley communities, we also take on select projects outside that region. We discuss location fit directly during your free strategy call.
- What If I Don’t Have Photos or Video Content Yet?
You don’t need existing content. We script, shoot and edit everything your campaign needs, in our studio or at your business.
- Can’t I just use Meta’s AI tools to make my ads?
Meta’s tools can generate variations of assets you already have. They can’t research your buyers, interview your customers or film your business. That research and original footage give us the creative options needed to test specific messages with different audiences.
Connect With Green Bay’s Premier Social Media Advertising Team Today
With Creative Edge, you’ll benefit from more than a decade of video production experience and a specialized digital marketing approach for reaching customers in Green Bay, the Fox Valley, and other surrounding areas.
Our Growth Launcher program gets your ads live in 8 to 12 weeks, and the adjusting starts the day they run. The NBER study cited at the top of this page found that returns rose over time only for advertisers who kept updating their campaigns, which is why the first 30 days include monitoring and why the training that follows teaches your team to continue.
Book a free strategy call to find out what cost per lead your offer can support and what a first-90-day budget looks like.